Sep
17
 

Twitter offers new analytics platf..


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In August, Twitter opened access to a new analytics tool called the Tweet Activity Dashboard that was formerly only open to advertisers and verified users. Tech journals are twitterpated with the new tool, which displays data in terms of three core statistics: impressions, engagements and engagement rate. Impressions are the number of times a user … Read more

Sep
17
 

A beginner’s guide to improving ..


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No matter how successful your marketing strategies are, eventually your website has to turn your online visitors into sales. So how can you improve your conversion rate to get the maximum return from your marketing investments? “I see many online stores without a clear message and little understanding of their customers,” says Kath Purkis, founder … Read more

Sep
17
 

Exhibitor Feature: Kimik


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Born out of the appreciation and love for the cultural art of her native country, Khim created Kimik – a range of exclusive hand crafted fashion accessories. The styles embody the features, craft and designs of South-East Asia and has evolved to include a diverse range of designs from around the world, inspired by her … Read more